Skip to content

Is Whole Life Insurance a rip off?

A response to Dave Ramsey.

For this blog, we are responding to a clip from the Dave Ramsey Show. We recommend you watch our video and Dave’s for the full effect. Below we have the transcribed points.

Unrealistic Returns

Dave talks about just getting an 11% return every year for 70 years as a solution – so yeah, just become one of the greatest investors in the world and you’ll outperform a conservative life insurance policy. Needless this is very silly and is not an equal comparison in any sense. If any investment advisor ran illustrations showing you are going to receive an 11% return every year for 70 years, they would lose their license.

He is using a trick here because what he means is the market had an average return of 11% over that period. What he does not say is that includes years where it’s up 20% and down 30% and back up 18% and back down 12%. Over time it evens out, but if you need to use your money in a year where the market is down 20%, you’ll find out really quickly that actual returns and average returns are 2 vastly different things.

The caller talks about putting $70,000 total into the insurance policy and Dave magically turns this into $25 million worth of mutual funds – this is a ridiculous and totally unrealistic return. This guy would have to get 350 times return on his money. Good luck.

Biased View of Mutual Funds

He also talks about this person is going to end up with a portfolio of $25 million in mutual funds – this again is very unrealistic – I can guarantee you that anyone who has a $25 million portfolio does not have that $25 million in mutual funds. If they had that type of amount of money, they would be buying the underlying stocks directly.

If you are going to compare “investments” then it should be apples to apples – the participating account of a whole life insurance policy is very conservatively invested and contains a large amount of government and corporate bonds. So, it could be compared to a fixed income portfolio. But the dividends and growth in a life insurance policy are immediately vested and guaranteed, so you would have to make the comparison to an investment that comes with guarantees.

Loan-To-Value Ratio

He talks about leveraging the life insurance policy and says that someone with a large portfolio can leverage so you don’t need the life insurance. This is technically true but also leaves out a very important detail about loan to value – LTV

With a life insurance policy you can get an 80 or 90 or even a 100% loan to value. For example you have $100,000 in your life insurance and the bank will give you $100,000.

There’s no way a bank is giving you 100% loan to value on a stock portfolio. Those are usually at 50% or 65% depending on what you’re invested in. Or you could hold cash or GICs where they potentially could give you 100% but even then, probably not unless you are a great client.

He says you are overpaying for the whole life insurance – no, the insurance price is different than term because it is a different product. The risk to the insurance company is different because whole life is guaranteed to pay out one day regardless of how old you are, vs term will only pay out if you pass away during the term of the insurance

If any insurance company was charging way too much for their insurance, the competition would take all the business by charging a better price.

The additional cash that you put in is not overpaying, it is literally putting more money straight into the cash values – this grows your cash value and death benefit.

The Value of Whole Life

Here Dave talks about the cash value of whole life insurance.

He said that you lose the cash value when you die. This might be different in the US, but this is totally incorrect for Canadian policies. The death benefit includes the cash values here in Canada.

He calls Whole Life Insurance a rip-off in this clip.

Oh yea, Whole life insurance is a such a rip-off – it’s been around for 175 years and is offered by some of the largest and most conservative and highly regulated companies in the country. How has this scam been running for 175 years and has its own tax code, yet no one has caught on except Dave Ramsey?

He is dealing in absolutes – never buy whole life is not good advice. There are definitely times that whole life is needed and it is the right tool for the job. And there are definitely times where whole life doesn’t make sense.

There aren’t really any absolutes in the financial world except for maybe don’t bury yourself in expensive consumer debt. Try to stay away from financial people who deal in absolutes where you can only do 1 thing, or this other thing is always bad.

Whole life insurance has been around in Canada for 175 years and is supplied by some of the most conservative companies in the country and super highly regulated by every single province and the federal government.

His argument also doesn’t consider people who have legitimate estate needs and need to guarantee the insurance is there when they pass. This includes people with assets like real estate, businesses or large share portfolios.

When they die, there is a big taxable disposition that the estate needs to pay.

If the beneficiaries want to keep the asset, someone must pay the taxes, and one of the cheapest and guaranteed ways is using life insurance.

financial consultation with the safe pacific team in canada

Contact Us

At Safe Pacific Financial, we specialize in helping Canadian business owners, incorporated professionals, and investors structure life insurance for maximum wealth protection, tax savings, and business growth.

If you would like to discuss whole life insurance or investments,  we’re happy to chat and see if we can be a good fit to work with you. Fill out our contact form and we will get back to you within 24 hours on business days.

Related Insights

Six Safe Pacific Financial advisors, experts in wealth management and Infinite Banking, smile on a rooftop, cityscape behind them.
Insurance
8 min read
How Life Insurance Works in Canada

Most Canadians believe life insurance is simply a backup plan. It is something you purchase in case the worst happens so your family is protected....

Read More
Two Safe Pacific Financial advisors discuss Wealth Multiplier and infinite banking for affluent families, city skyline and mountains behind.
6 min read
The Canadian Business Owner’s Guide to Wealth Management

You’ve built a successful business. Your corporation is generating profits. Retained earnings are accumulating. On paper, everything looks strong. Now is the perfect time to...

Read More
Two advisors discuss wealth management and infinite banking at Safe Pacific Financial's modern lounge, with city skyline views outside.
6 min read
How to Use Whole Life Insurance as Collateral for Tax-Free Loans in Canada

What if you could access capital for your business, investments, or retirement — without selling assets, triggering capital gains, or paying tax on withdrawals? You...

Read More
Two men stand side by side in a room with wooden floors and gray paneled walls. Both are smiling and dressed in suits; one wears a light gray jacket with khaki pants, and the other wears a dark gray suit.
Investing
6 min read
How Canadian Business Owners Can Stop Losing Money to Taxes

How Canadian Business Owners Can Reduce Taxes Using RRSPs & TFSAs Are you a successful Canadian business owner, real estate investor, or incorporated professional? If...

Read More
A man in a dark suit sits on a stool against a gray paneled wall, gesturing animatedly to his left with his index finger while making a surprised facial expression.
7 min read
The Core Principles of the Infinite Banking Concept (IBC): A Canadian Perspective

Managing your finances in today’s world means more than just saving money—it’s about creating a system that gives you control over your wealth, both now...

Read More
Two men stand side by side, smiling, in a modern living room with minimalist decor, including a cabinet, lamp, abstract wall art, and a glass display shelf with decorative objects.
Infinite Banking
5 min read
The Rockefeller Strategy: How Whole Life Insurance Creates Generational Wealth in Canada

When people hear the name Rockefeller, they immediately think of massive, enduring wealth. Founded in 1870 by John D. Rockefeller, Standard Oil built one of...

Read More
Three professionally dressed people pose in a stylish, modern living room with brick accents and white furniture, confidently discussing whole life insurance. Two men sit while a woman stands behind them, all smiling at the camera.
Infinite Banking
5 min read
Why Get an Infinite Banking Whole Life Policy for Your Kids?

Why Get an Infinite Banking Whole Life Policy for Your Kids? At Safe Pacific, we’re often asked by both parents and grandparents: “Why would I...

Read More
Laurent Munier and Robert Trasolini in business suits stand and smile outside a Gastown building with large glass windows, appearing confident and relaxed — perhaps discussing the Infinite Banking Concept for Canadians or Whole Life Insurance strategies on the brick-paved sidewalk.
Infinite Banking
14 min read
What is the Million Dollar Baby Plan and how does it work for Canadians

What is the Million Dollar Baby Plan and how does it work for Canadians? What if you could set up a secure, tax-free financial foundation...

Read More
Three business owners in suits stand indoors, smiling at the camera. Two logos—a stylized anchor and a red maple leaf—are above them. The setting features wooden floors, white walls, and a window with curtains, highlighting the importance of life insurance.
Insurance
6 min read
Why Life Insurance is Essential for Business Owners

If you’re a business owner or a high-income incorporated professional, you know that managing risk and building financial stability are essential to your success. Life...

Read More
laurent munier of safe pacific financial sitting on a couch looking at a mobile phone
5 min read
Episode 5 of the Infinite Banking Concept Series - Leaving a Legacy

Welcome to the fifth and final blog in our comprehensive series about the Infinite Banking Concept in Canada. Throughout these four previous blogs we’ve talked about...

Read More
founders of safe pacific financial inc robert trasolini and laurent munier
16 min read
Episode 3 of the Infinite Banking Concept Series - How Policy Loans work and what is the Adjusted Cost Basis?

Let’s look at a Whole Life Insurance Policy Illustration that's correctly set up for the Infinite Banking Concept. In this illustration with a Canadian life...

Read More
The Safe Pacific Financial team professionally dressed, three men in suits, one in a grey blazer, and one woman in a grey skirt and jacket, stand together outdoors, smiling in Gastown, Vancouver - ideal for discussing Infinite Banking or Whole Life Insurance Policy Loans.
16 min read
What is the Immediate Financing Arrangement?

Who is this for? We tell everyone that they shouldn’t set this up unless they want and need life insurance. If you have someone you...

Read More

Stay Connected

This field is for validation purposes and should be left unchanged.

By submitting your email you confirm that you agree with our Terms and Conditions.

© 2025 Safe Pacific Financial Inc. All rights reserved.
Design by Takt