Skip to content

Safe Pacific Financial

Whole Life Insurance Companies in Canada

If you’ve seen some of our other content you know we specialize in Life Insurance and Investments for Business owners and high-income professionals.

Specifically, we utilize strategies that involve leveraging participating whole life policies such as the Infinite Banking Concept, or the Immediate Financing Arrangement.

Today we’re going to be talking about some companies that provide these types of insurance policies in Canada and discuss the histories and some statistics surrounding each one.

There are many whole life providers, and we technically have contracts to work with all of them, but not all whole life policies are created equal.

We usually work with the same 3-5 companies who have the best policies for our client’s needs this includes Sun Life, Manulife, Canada Life, and Equitable Life.

Sun Life Financial

Sun Life Financial has been in operation for over 150 years. The company was founded in 1865 in Montreal, Quebec, and was initially known as the Sun Insurance Company.

At the time of its inception, the company offered fire, marine, and life insurance. The company grew rapidly over the years, expanding its product offerings and entering new markets.

Today, Sun Life Financial is a global organization with operations in North America, Asia, Europe, and other regions.

Sun Life’s Participating Whole Life Insurance policies provide lifelong coverage and also offer the opportunity to earn dividends.

Dividends are paid to policyholders when the company's financial results exceed certain thresholds, these financial results are based on the performance of the assets in the company's Participating Account.

The Participating Account is managed by a team of investment professionals who have extensive experience in managing insurance company assets.

Sun Life’s Participating Account's investment portfolio is diversified across a range of asset classes, including fixed income securities, equities, and alternative investments. As of 2020 the Participating account had $27.4 Billion in total assets.

Due to this Sun Life has consistently been paying dividends to Participating Whole Life Insurance policyholders for over 150 years.

In 2020, Sun Life Financial paid out $1.3 billion in dividends to Participating Whole Life Insurance policyholders.

The policyholder can choose to receive the dividends as cash payments, use them to reduce premiums, or reinvest them in the policy to increase the death benefit or cash value.

Their Participating Whole Life Insurance policies have an average dividend scale of 6.15% over the past 10 years.

Additionally, the policies have a guaranteed cash value that grows over time, providing an additional source of savings and financial security for the policyholder.

Manulife

Manulife has been providing financial protection to individuals and families through Insurance products for over 130 years.

The company was founded in 1887 in Toronto, Ontario, by Canada’s first Prime Minister Sir John A. MacDonald and was initially known as The Manufacturers Life Insurance Company.

In its early years, Manulife focused primarily on providing life insurance to Canadian families.

Today, Manulife offers a range of financial products and services, including life insurance, health insurance, retirement planning, and investment management.

One of Manulife's most popular life insurance products is their Participating Whole Life Insurance policies.

As with Sun Life these policies provide lifelong coverage and also offer the opportunity to earn dividends, and these dividends are based on the company's participating account.

The Participating Account is a pool of funds that is invested by Manulife to produce returns.

It is managed by a team of investment professionals who employ a disciplined investment strategy designed to generate consistent, long-term returns.

Manulife has been paying dividends to Participating Whole Life Insurance policyholders for over 100 years

As of December 31st, 2020 their Participating Account had $40.3 billion worth of assets, while In 2020, Manulife paid out over $1.7 billion in dividends to Participating Whole Life Insurance policyholders.

Manulife’s Participating Whole Life Insurance policies have an average dividend scale of 6.5% over the past 10 years.

Additionally, the policies offer policyholders the potential for tax-deferred growth of cash values and dividends.

Canada Life

Canada Life is one of Canada's largest life insurance companies, with a history that dates back to 1847.

The company was originally founded as The Canada Life Assurance Company, and its first policy was issued on January 1, 1848.

At the time, life insurance was a relatively new concept, and Canada Life played a significant role in popularizing it in Canada.

Over the years, the company has grown and evolved. Today, Canada Life is a subsidiary of Great-West Lifeco, one of Canada's largest financial services companies.

Although the dividends of Canada Life's Participating Whole Life Insurance policies are not guaranteed and can fluctuate from year to year based on the performance of the Participating Account.

As is the case with all the companies we’re talking about today.

Canada Life has a long history of paying dividends to policyholders, with a track record that spans over 170 years.

Canada Life's Participating Account is invested across a range of asset classes, including fixed income securities, equities, and real estate, and as of December 31st, 2020 had $42.4 billion worth of total assets.

In 2020, Canada Life paid out over $1.5 billion in dividends to Participating Whole Life Insurance policyholders.

These participating whole life policies also provide a guaranteed death benefit, which means that the policyholder's beneficiaries will receive a lump sum payment upon the policyholder's death.

Additionally, the company's Participating Whole Life Insurance policies can be customized to meet the unique needs of the policyholder, with options such as paid-up additions, which allow the policyholder to purchase additional coverage without the need for additional medical underwriting.

Equitable Life

Equitable Life Insurance Company of Canada was founded in 1920, with the goal of providing Canadians with financial protection and security.

The company has a rich history of innovation in the life insurance industry, with several firsts to its name.

For example, Equitable Life was the first Canadian company to offer group life insurance and the first to offer universal life insurance.

Over the years, the company has grown and expanded its product offerings to include a range of financial services such as disability insurance, critical illness insurance, and group benefits.

Today, Equitable Life is one of Canada's largest mutual life insurance companies, owned by its policyholders rather than by shareholders.

Equitable Life's Participating Whole Life Insurance policies have a track record of paying dividends to policy holders spanning over 90 years.

As of December 31, 2020, the Participating Account had $1.9 billion worth of total assets and in 2020, Equitable Life paid out $57.3 million in dividends to Participating Whole Life Insurance policyholders.

Equitable Life's Participating Whole Life Insurance policies also offer a range of riders, such as accidental death benefit, child term rider, and waiver of premium, to enhance the policyholder's coverage.

financial consultation with the safe pacific team in canada

Next Steps:

We are experts at structuring whole life insurance plans for Canadian families and Canadian incorporated business owners.

To set up a plan that meets your coverage needs, your cash value needs and your death benefit estate needs, [please set up a Discovery call with one of our advisors using the button below.

Related Life Insurance Insights

Insurance
3 min read
What is a Participating Whole Life Insurance Policy?

What are the types of Life Insurance? Participating whole life insurance is a type of permanent life insurance. Now there are 2 types of life...

Read More
Two men stand smiling indoors in front of a sideboard and modern abstract art, with the text The Ten Commandments of Whole Life Insurance in Canada overlaid on the left side.
Insurance
15 min read
The Ten Commandments of Whole Life Insurance in Canada

There’s this great article titled “the ten commandments of whole life insurance” and it is linked if you want to read along. One thing that’s...

Read More
Infinite Banking
6 min read
The Advantages of Whole Life Insurance for Retirement Planning

Here’s the quick version of how it works and then we’ll get into more detail. You start by over funding a participating whole life insurance...

Read More
Infinite Banking
4 min read
How to Take Whole Life Insurance Policy Loans - Infinite Banking

The basic concept and the benefits are easy to understand – but not everything about this is intuitive. Here are some of the most common...

Read More
Infinite Banking
4 min read
How Business Owners Can Secure a $1 Million Line of Credit Using a Whole Life Insurance Policy

Watch on Youtube: https://www.youtube.com/watch?v=19ErbXFT1pM The best way to secure a line of credit is with security. In this case we are using a participating whole...

Read More
Insurance
4 min read
How to Stack Investments with a Whole Life Policy in Canada

Because the cash values inside the policy are so stable, you can use the policy as collateral for loans at the bank - often delivered...

Read More
Insurance
6 min read
Is Whole Life Insurance a rip off?

Unrealistic Returns Dave talks about just getting an 11% return every year for 70 years as a solution – so yeah, just become one of...

Read More
Insurance
4 min read
When to Take Policy Loans on Your Whole Life Insurance?

When you’re contributing to your Participating Whole Life Insurance policy, the biggest obvious benefit is the life insurance benefit in the event of your death....

Read More
Insurance
6 min read
How to Leverage Your Whole Life Insurance Policy as Collateral for a Loan in Canada

View on Youtube: https://www.youtube.com/watch?v=HLwzqp_VZQc Two Loan Source Options Pros & Cons of Borrowing from Insurance Companies To get started we’ll look at the simplest and...

Read More
Insurance
5 min read
Eight Ways To Make Life Insurance Work For You

I realize that insurance agents get a bad rap. There are few people on the face of the Earth who can be more persistent than...

Read More
Insurance
4 min read
The Wealth Multiplier Podcast - Interview with the Head of Individual Insurance Business at Equitable Life: Martin Reeves

Equitable Life has long been a trusted name in the Canadian insurance landscape. Recently, we had the privilege of sitting down with Martin Reeves, Head...

Read More
Insurance
3 min read
How Life Insurance can help with Estate Planning

Do you know what happens to your stuff, your assets when you die? Do you want your business, your house, your investments to go to...

Read More

Stay Connected

This field is for validation purposes and should be left unchanged.

By submitting your email you confirm that you agree with our Terms and Conditions.

© 2025 Safe Pacific Financial Inc. All rights reserved.
Design by Takt