Skip to content

How to use Life Insurance as an Investment in Canada

If you're familiar with our content you know we specialize in leveraged life insurance strategies such as the infinite banking concept, be your own bank, and the immediate financing arrangement for Canadian business owners and high-income professionals.

These strategies build up cash value inside a life insurance policy to use as an asset and then leverage the policy to invest in other things.

Safe Pacific Financial partners Robert Trasolini and Laurent Munier

Often when people think about life insurance they think of it as an expense, or a drain on their income.

Today we’re going to be talking about how you can use life insurance as an investment.

We’ll mainly be talking about participating whole life insurance, but some of this will be the same if using a universal life policy.

What is participating whole life insurance?

Whole life insurance is a type of permanent life insurance that offers both death benefit protection and a cash value component. The participating part of the name means that it grows with a dividend from the insurance company’s participating account. As the insurance company invests the money they collect from premiums, the returns on that are distributed to the holders of the participating whole life policies.

These types of cash accounts are safe and secure places to store your savings over a very long time. They are invested by an insurance company – which traditionally has a very conservative and long-term investment style.

Most of the companies we work with have paid out dividends to their participating accounts for more than 100 years and have never missed. This includes in world wars, the great depression, the 2008 crash and more recently during COVID. Canadians have depended on life insurance companies for insurance and investments for generations.

Here's what you are invested in when putting cash inside a whole life insurance policy in Canada.

A fully vested, investment

Another huge benefit of these types of accounts is that any money you put in there – or any growth you get from dividends – is immediately vested. What does that mean? It means that any money that hits this account is immediately guaranteed and will never go down.

Do you have any other investments in your portfolio that can make that claim that your money will never go down from the minute you put it in?

Now we have an account that’s safe, secure, guaranteed and has a 100 plus history of consistent growth. Who likes that? Well, everybody.

Insurance companies and banks like it very much. So much so that they’ll take your participating whole life insurance policy as collateral for loans up to 80 or 90 or even 100% when done correctly.

Tax advantages on growth

One benefit we haven’t talked about is the tax advantage that life insurance has.

In Canada, life insurance is considered tax exempt and the cash value growth inside is tax deferred. What this means is that when life insurance pays out, that death benefit is tax free to your corporation or to your beneficiaries personally depending on how it’s set up.

The tax deferral on the cash value growth means that your cash inside the policy can compound forever – which helps it grow bigger, faster and longer than traditional non-registered investments that get taxed every year.

Tax deferred doesn’t mean tax free. The deferral is until you withdraw the money. But as I talked about earlier, banks and insurance companies will lend 80 or 90 or 100% against these policies so if you ever wanted to use the cash value inside your policy, you could take a loan out against it and leave the cash inside your policy to compound forever with the tax deferral until one day you pass away and the entire death benefit pays out tax free.

By doing this, you effectively grow your money with no tax inside the policy and then the whole amount with the growth pays out tax free to your company or beneficiaries. There’s nothing else like it in Canada’s financial system.

You get guarantees, compound growth forever, tax advantages, liquidity, and legacy all wrapped up in a nice and simple way.

One thing we talk to clients about is swapping the fixed income portion of their portfolio with a participating policy with high cash values. You get the low risk growth and guarantees, but you also get all these other benefits that we’ve talked about.

By including a whole life insurance policy in your portfolio, you can potentially reduce your overall risk and increase your chances of achieving your financial goals.

An investment for retirement

Additionally, whole life insurance can be used to create an income stream in retirement.

We do this through what’s called an insured retirement plan and you can see the full video on this strategy on our Youtube channel and on our website.

Basically what you do for this is build up the cash value as high as you can and then take loans in retirement to supplement your retirement income.

Conclusion

The most important thing to note is that any strategy that uses a whole life policy is a very long term strategy. This is not something you are going to set up for 1 year or 2 years or 10 years. Like the name says – it's whole life. You set this up forever.

It's not an investment that will provide quick returns like shares or bonds or real estate. And people who compare it to those things are missing the point.

In conclusion, whole life insurance can be a valuable tool for Canadians looking to invest for the long-term.

It provides guaranteed cash value growth, tax advantages, diversification, and can provide an income stream in retirement. It also serves as a way to leave a legacy for loved ones.

financial consultation with the safe pacific team in canada

Next Steps:

We've helped 100s of Canadian business owners, incorporated professionals, and investors structure life insurance for maximum wealth protection, tax savings and business growth since 2011.

To discuss how the right whole life insurance policy fits into your asset stack and your estate plan, schedule a Discovery call with one of our trusted advisors. We're based in Vancouver and take clients all across Canada.

Related Insights

A man in a dark suit sits on a stool against a gray paneled wall, gesturing animatedly to his left with his index finger while making a surprised facial expression.
7 min read
The Core Principles of the Infinite Banking Concept (IBC): A Canadian Perspective

Managing your finances in today’s world means more than just saving money—it’s about creating a system that gives you control over your wealth, both now...

Read More
Two men stand side by side, smiling, in a modern living room with minimalist decor, including a cabinet, lamp, abstract wall art, and a glass display shelf with decorative objects.
Infinite Banking
5 min read
The Rockefeller Strategy: How Whole Life Insurance Creates Generational Wealth in Canada

When people hear the name Rockefeller, they immediately think of massive, enduring wealth. Founded in 1870 by John D. Rockefeller, Standard Oil built one of...

Read More
Three professionally dressed people pose in a stylish, modern living room with brick accents and white furniture, confidently discussing whole life insurance. Two men sit while a woman stands behind them, all smiling at the camera.
Infinite Banking
5 min read
Why Get an Infinite Banking Whole Life Policy for Your Kids?

Why Get an Infinite Banking Whole Life Policy for Your Kids? At Safe Pacific, we’re often asked by both parents and grandparents: “Why would I...

Read More
Laurent Munier and Robert Trasolini in business suits stand and smile outside a Gastown building with large glass windows, appearing confident and relaxed — perhaps discussing the Infinite Banking Concept for Canadians or Whole Life Insurance strategies on the brick-paved sidewalk.
Infinite Banking
14 min read
What is the Million Dollar Baby Plan and how does it work for Canadians

What is the Million Dollar Baby Plan and how does it work for Canadians? What if you could set up a secure, tax-free financial foundation...

Read More
Three business owners in suits stand indoors, smiling at the camera. Two logos—a stylized anchor and a red maple leaf—are above them. The setting features wooden floors, white walls, and a window with curtains, highlighting the importance of life insurance.
Insurance
6 min read
Why Life Insurance is Essential for Business Owners

If you’re a business owner or a high-income incorporated professional, you know that managing risk and building financial stability are essential to your success. Life...

Read More
laurent munier of safe pacific financial sitting on a couch looking at a mobile phone
5 min read
Episode 5 of the Infinite Banking Concept Series - Leaving a Legacy

Welcome to the fifth and final blog in our comprehensive series about the Infinite Banking Concept in Canada. Throughout these four previous blogs we’ve talked about...

Read More
founders of safe pacific financial inc robert trasolini and laurent munier
16 min read
Episode 3 of the Infinite Banking Concept Series - How Policy Loans work and what is the Adjusted Cost Basis?

Let’s look at a Whole Life Insurance Policy Illustration that's correctly set up for the Infinite Banking Concept. In this illustration with a Canadian life...

Read More
The Safe Pacific Financial team professionally dressed, three men in suits, one in a grey blazer, and one woman in a grey skirt and jacket, stand together outdoors, smiling in Gastown, Vancouver - ideal for discussing Infinite Banking or Whole Life Insurance Policy Loans.
16 min read
What is the Immediate Financing Arrangement?

Who is this for? We tell everyone that they shouldn’t set this up unless they want and need life insurance. If you have someone you...

Read More
8 min read
Infinite Banking is a scam!

Is Infinite Banking as good as everyone says it is or are they scamming you? We’ll answer that today.

Read More
A woman sits on a rust-colored chair in a modern living room, looking at her phone. She is dressed in a black outfit and heels. The room has a white sofa, a lamp, and large windows letting in sunlight.
4 min read
Should you Invest using Dollar Cost Averaging (DCA) or a Lump Sum?

So, what investment strategy is going to you the most money, dollar cost-averaging or a lump sum investment? I can’t see the future but based...

Read More
Two men stand smiling in a modern, stylish living room with minimalistic decor, plants, and abstract art on the wall behind them. One wears a black shirt and beige pants, the other a light blue shirt and dark pants.
Insurance
15 min read
The Ten Commandments of Whole Life Insurance in Canada

Today's blog post is a reaction to this great article titled “The Ten Commandments of Whole Life Insurance”. Something that we like about this article...

Read More
Safe Pacific Financial team Laurent Munier and Michael Stea
Insurance
5 min read
The Waterfall Concept using Life Insurance (in Canada)

The “Rockefeller” Method, or the Waterfall Concept. One of the main things we have to preface this with is that in the United States, this...

Read More

Stay Connected

This field is for validation purposes and should be left unchanged.

By submitting your email you confirm that you agree with our Terms and Conditions.

© 2025 Safe Pacific Financial Inc. All rights reserved.
Design by Takt