Skip to content

Why you Shouldn’t Withdraw Investments When Markets are Down 

In this we’ll be discussing why you shouldn't withdraw investments when markets are down in Canada.

First of all, it's important to understand that markets are cyclical, so it’s natural for markets to go up and down. It’s part of how markets work.

It can be concerning to see markets going down, but it's important to remember that historically, markets have always recovered from downturns.

The wrong thing to do is what a lot of people do – they think "But if markets are going down, isn't it a good time to sell my investments and protect my money?"

If seeing your investment go down causes you stress and you can’t sleep at night, sure, but it’s a bad idea.

Why is selling when markets are down a bad idea?

Simply put this is very detrimental to your long-term investment goals. When you sell investments when they're down, you're guaranteeing a loss.

While it may feel like you're protecting your money in the short-term, in the long-term, you'll miss out on the potential growth that your investments could have had if you had held onto them.

You have to remember that if you bought 100 shares or units in that investment, you still have 100 units or shares of that investment. It’s just the dollar value of them went down for now. When the price goes back up over time you will still have 100 units at the higher price.

If you bought something you believe in and that has true value, when the price goes down it might actually a good time to buy more at a discount.

If you ever hear the term buy low, sell high – that's what this is. The smart investors buy when markets are down.

The problem is that most people buy high and sell low – they buy when the market is hot and everybody’s talking about investing. Then when things turn downward they sell because of fear. That’s a guaranteed way to lose money every time.

On this blog we talk mainly about conservative financial planning, mainly using life insurance and private wealth management.

The key part of this is having a smart financial plan that’s designed around your life and your goals for the future. As long as your life situation hasn’t changed dramatically, you generally shouldn’t make knee jerk reactions when markets go up or when they go down.

The best investment you can make is into yourself – really know what you want, where you’re going and how you’re going to get there. Then set up your investments accordingly and don’t let market fluctuations shake you out of your position.

A good time to sell when markets are down

Now this isn’t a 100% true every time, not to sell when markets are down. But in general most people shouldn’t do anything.

A good time to sell when markets are down is towards the end of the year when investors sell off their loser investments to lock in the loss and write it off against their income or gains on other investments.

This only works with non-registered investments and doesn’t work with investments in your RRSP and TFSA because you can’t write off losses in these accounts.

Anyways, if you want to know whether you should sell – has your life circumstance dramatically changed since you made your plan? Or are you just panicking and potentially making a bigger mistake and guaranteeing your losses?

It’s also good to talk to your financial advisor or investment advisor before making a knee jerk reaction and selling everything when markets drop.

Why Insurance is a good investment in fluctuating markets

One of the main reasons that we put such a heavy focus on life insurance, and specifically whole life insurance when we do planning here at Safe Pacific is because any funds that hit your cash value account in a whole life policy are immediately vested and guaranteed.

Selfishly it’s so we never have to make that awkward phone call telling clients that we’ve lost all their money due to the stock market crashing.

We sleep really well at night – and our clients sleep really well at night knowing that any of the cash funds inside their life insurance policies is totally guaranteed and can never go down.

Which makes Life Insurance a great conservative investment while markets are fluctuating.

financial consultation with the safe pacific team in canada

Contact Us

At Safe Pacific Financial, we specialize in helping Canadian business owners, incorporated professionals, and investors structure life insurance for maximum wealth protection, tax savings, and business growth.

If you would like to discuss whole life insurance or investments,  we’re happy to chat and see if we can be a good fit to work with you. Fill out our contact form and we will get back to you within 24 hours on business days.

Related Insights

Two men in suits sit on a bench against a gray paneled wall; one reads a book titled Wealth, while the other uses a laptop. A large ceramic vase with tall branches stands to their right.
8 min read
What Canadian Business Owners Are Telling Us Right Now — And What To Do About It

Every week, our advisors sit down with incorporated business owners and professionals across Canada. And while every client's situation is unique, the conversations we're having...

Read More
Two men sit on a black leather couch against a plain grey background. One wears a blue suit and black shoes, while the other wears a grey sweater, blue pants, and black shoes. Both are smiling and looking at the camera.
9 min read
Retire Tax-Free in Canada Using the Insured Retirement Plan

What if your RRSP isn't enough to retire comfortably? And what if there was a way to access tax-free cash flow in retirement—without market volatility,...

Read More
Three men stand outside a modern office building with large windows and a brown facade. They are smiling and dressed in business casual attire, with plenty of open space around them.
8 min read
How Canadian Real Estate Investors Are Using Whole Life Insurance

What if you could unlock hundreds of thousands in capital—without selling a single property or applying for another mortgage? In this article, we'll explore How...

Read More
Five people in business attire pose in a well-lit room with wood floors and gray paneled walls; two are seated in front, three stand behind them, all facing the camera and smiling.
9 min read
Use Corporate-Owned Life Insurance to Transfer Wealth Tax-Free

What if your estate faced a $500,000 tax bill after you pass away—on capital gains alone? What if there was a way to fund that...

Read More
Two Safe Pacific Financial advisors in business suits sit on a modern gray couch, symbolizing expert wealth management and bespoke Canadian life insurance solutions.
8 min read
CDA: How to Pay Yourself Tax-Free from Your Corporation

Imagine extracting hundreds of thousands in corporate profits—tax-free—without triggering personal tax liability. That's exactly what the Capital Dividend Account (CDA) allows incorporated professionals to do...

Read More
A financial advisor in a gray suit smiles in Safe Pacific Financial’s office, with their anchor logo—experts in bespoke Canadian life insurance, infinite banking, and wealth management for affluent families—displayed on a monitor.
7 min read
How to use Life Insurance as Capital Gains Relief

What if your biggest tax bill hits after you're gone? In this article, we'll explore how to use Life Insurance as Capital Gains Relief and...

Read More
A client in a plaid jacket reviews Safe Pacific Financial’s wealth management magazine, smiling by harbor-view windows in Canada.
10 min read
OpCo to Legacy: The Estate Tax Trap

If your business owner client passed away tomorrow, what would happen—from a tax perspective—and what have you done as their advisor to plan for it?...

Read More
Three advisors at SafePacific Financial confer in a sleek office overlooking the port—experts in infinite banking and bespoke Canadian life insurance.
7 min read
How Critical Illness Insurance works in Canada

What would happen if you were diagnosed with cancer tomorrow? How would you cover your mortgage, your bills, or your business expenses while you focused...

Read More
Two men in suits sit on bar stools against a gray paneled wall. One man holds a book titled Wealth Unplugged. Both are smiling and facing the camera, seated on a wooden floor.
6 min read
How Disability Insurance Works in Canada

What would happen if you suddenly couldn't work—due to an accident or serious illness? Understanding How Disability Insurance Works in Canada can help you prepare...

Read More
Four advisors at Safe Pacific Financial gather by a black marble table, with screens showing their bespoke wealth management solutions.
10 min read
Critical Steps to Safeguard Your Legacy With Estate Planning

What happens to everything you've worked so hard to build—your business, your investments, your family home—after you're gone? It's important to understand the critical steps...

Read More
Two Safe Pacific Financial advisors discuss Wealth Multiplier and infinite banking for affluent families, city skyline and mountains behind.
8 min read
How to Be Like Jim Pattison

What if you could borrow the exact wealth-building strategy used by one of Canada's richest entrepreneurs—without being a billionaire? If you've ever wondered how to...

Read More
A man in a blue suit sits at a dark table with Safe Pacific Financial’s Infinite Banking Guide; harbor and mountains visible behind.
Investing
7 min read
How to Invest in your Holding Company In Canada

Are you a Canadian business owner with retained earnings building up inside your corporation? If those funds aren't being put to work through a holding...

Read More

Stay Connected

This field is for validation purposes and should be left unchanged.

By submitting your email you confirm that you agree with our Terms and Conditions.

© 2025 Safe Pacific Financial Inc. All rights reserved.
Design by Takt