How to use Life Insurance as an Investment in Canada

If you’re familiar with our content you know we specialize in leveraged life insurance strategies such as infinite banking, be your own bank, and the immediate financing arrangement for Canadian business owners and high-income professionals.

These strategies build up cash value inside a life insurance policy to use as an asset and then leverage the policy to invest in other things.

Often when people think about life insurance they think of it as an expense, or a drain on their income.

Today we’re going to be talking about how you can use life insurance as an investment.

We’ll mainly be talking about participating whole life insurance, but some of this will be the same if using a universal life policy.

What is participating whole life insurance?

Whole life insurance is a type of permanent life insurance that offers both death benefit protection and a cash value component. The participating part of the name means that it grows with a dividend from the insurance company’s participating account. As the insurance company invests the money they collect from premiums, the returns on that are distributed to the holders of the participating whole life policies.

These types of cash accounts are safe and secure places to store your savings over a very long time. They are invested by an insurance company – which traditionally has a very conservative and long-term investment style.

Most of the companies we work with have paid out dividends to their participating accounts for more than 100 years and have never missed. This includes in world wars, the great depression, the 2008 crash and more recently during COVID.

A fully vested, investment

Another huge benefit of these types of accounts is that any money you put in there – or any growth you get from dividends – is immediately vested. What does that mean? It means that any money that hits this account is immediately guaranteed and will never go down.

Do you have any other investments in your portfolio that can make that claim that your money will never go down from the minute you put it in?

Now we have an account that’s safe, secure, guaranteed and has a 100 plus history of consistent growth. Who likes that? Well, everybody.

Insurance companies and banks like it very much. So much so that they’ll take your participating whole life insurance policy as collateral for loans up to 80 or 90 or even 100% when done correctly.

Tax advantages on growth

One benefit we haven’t talked about is the tax advantage that life insurance has.

In Canada, life insurance is considered tax exempt and the cash value growth inside is tax deferred. What this means is that when life insurance pays out, that death benefit is tax free to your corporation or to your beneficiaries personally depending on how it’s set up.

The tax deferral on the cash value growth means that your cash inside the policy can compound forever – which helps it grow bigger, faster and longer than traditional non-registered investments that get taxed every year.

Tax deferred doesn’t mean tax free. The deferral is until you withdraw the money. But as I talked about earlier, banks and insurance companies will lend 80 or 90 or 100% against these policies so if you ever wanted to use the cash value inside your policy, you could take a loan out against it and leave the cash inside your policy to compound forever with the tax deferral until one day you pass away and the entire death benefit pays out tax free.

By doing this, you effectively grow your money with no tax inside the policy and then the whole amount with the growth pays out tax free to your company or beneficiaries. There’s nothing else like it in Canada’s financial system.

You get guarantees, compound growth forever, tax advantages, liquidity, and legacy all wrapped up in a nice and simple way.

One thing we talk to clients about is swapping the fixed income portion of their portfolio with a participating policy with high cash values. You get the low risk growth and guarantees, but you also get all these other benefits that we’ve talked about.

By including a whole life insurance policy in your portfolio, you can potentially reduce your overall risk and increase your chances of achieving your financial goals.

An investment for retirement

Additionally, whole life insurance can be used to create an income stream in retirement.

We do this through what’s called an insured retirement plan and you can see the full video on this strategy on our Youtube channel and on our website.

Basically what you do for this is build up the cash value as high as you can and then take loans in retirement to supplement your retirement income.


The most important thing to note is that any strategy that uses a whole life policy is a very long term strategy. This is not something you are going to set up for 1 year or 2 years or 10 years. Like the name says – it’s whole life. You set this up forever.

It’s not an investment that will provide quick returns like shares or bonds or real estate. And people who compare it to those things are missing the point.

In conclusion, whole life insurance can be a valuable tool for Canadians looking to invest for the long-term.

It provides guaranteed cash value growth, tax advantages, diversification, and can provide an income stream in retirement. It also serves as a way to leave a legacy for loved ones.

Contact & More Info

We work with incorporated business owners and high-income professionals to set up policies to generate high cash values. If this sounds like you, we’re happy to chat and see if we can be a good fit. Please reach out through filling out the form below and we will reach out to you to set up a meeting.

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